Case study · Catering · Burbank

Pinkelicious Catering: A catering website where guests build the menu themselves.

Client: Pinkelicious Catering
Industry: Catering
Location: Burbank, CA
Platform: Custom-coded website
Live site: pinkeliciouscatering.com (opens in a new tab)

Pinkelicious Catering homepage with the headline “Food is love. Let’s make it a celebration,” Explore our menu and Plan your event buttons, and a food photo — Homepage of pinkeliciouscatering.com. Screenshot captured October 11, 2026.

The client

Pinkelicious by Chef Mylène is an all-natural, from-scratch catering business based on Woodland Avenue in Burbank. Chef Mylène Aldana caters office lunches, private dinners and celebrations, and sells “Pink Bag It” lunch boxes for meetings and offices.

Credit

The site footer reads “Site by Media City Design” and links to our homepage.

The site today

What the site does today.

Full catering menu

Eight menu categories, from appetizers and salads to breakfast, brunch and desserts, with a dish search and the number of dishes shown for each category.

Save-to-your-event menu

Visitors save dishes as they browse. The saved dishes wait in a “Your event menu” panel while they plan.

Three-step quote request

Event details (guest count, date, occasion, location), then the menu, then contact details. The page says plainly that nothing is charged and the date isn’t held until the chef confirms.

Online lunch box ordering

Customers build each bag from a sandwich, salad and dessert, pick a delivery date, see a live order summary and pay through Stripe’s secure checkout.

Gallery, story and contact

A photo gallery of real spreads, an “About Mylène” page in the chef’s own words, and a contact form alongside phone, email and Instagram links.

Answers and local details

A catering FAQ covering service area, lunch box pricing and how much notice is needed, plus a directions link to the Burbank kitchen and structured data for the business and FAQ.

Inside the site

A closer look.

Pinkelicious Catering menu page listing appetizers, each with a Save button, under category tabs and a search button — The menu: every dish has a Save button that adds it to the event menu.

Pink Bag It lunch box order form with sandwich, salad and dessert choices for each bag and an order summary with a continue to secure payment button — Lunch box ordering with a live order summary.

Pinkelicious catering quote request page showing three steps: your event, build your menu and your details — The three-step catering quote request.

Notes from the live site

Event catering and lunch boxes are separate paths: catering is quoted, never charged online, while lunch boxes are paid for at checkout.
The lunch box form enforces the 10-bag minimum and only offers delivery dates at least two days out.
Mixing bags is built in: a new bag carries over the previous salad and dessert, so customers only change what differs.
The “Your event menu” panel is reachable from the header on every page.
The footer repeats the Burbank address with a “Get directions” link.